Blog

Amazon B2B Selling: A Game-Changer for Marketplace Sellers

Amazon continues to push the boundaries of e-commerce with cutting-edge AI innovations. The latest additions — COSMO and Rufus — are changing the way products are discovered and purchased. To stay ahead, sellers need to understand how these AI features function and adapt their product listings accordingly.

Read More

Build a Smarter Strategy: How Centralized Marketing Data and AI Drive Business Growth

In today’s digital landscape, businesses are inundated with marketing data from countless sources: Google Analytics, social media platforms, customer relationship management tools and more. While this information holds immense potential, it’s often scattered and siloed, making it difficult to extract meaningful insights.

Read More

Unlocking Amazon’s AI Evolution: Enhancing Listings for COSMO and Rufus

Amazon continues to push the boundaries of e-commerce with cutting-edge AI innovations. The latest additions — COSMO and Rufus — are changing the way products are discovered and purchased. To stay ahead, sellers need to understand how these AI features function and adapt their product listings accordingly.

Read More

How SMBs Can Leverage AI to Outmaneuver Larger Competitors

Enterprise companies, with their deep pockets, dedicated R&D teams and the infrastructure to integrate technology at scale – have long had access to artificial intelligence (AI) tech and tools. But now, according to Curtis Smith, President of Rocket55, it’s small and midsize businesses (SMBs) that have the real opportunity to harness AI’s power with agility and speed.

Read More

How to Solve Real User Problems with AI

Artificial intelligence has rapidly permeated products across industries – from healthcare and finance to entertainment and everyday consumer apps. But amid the hype, one UX truth remains: an AI feature is only as valuable as the real user problem it solves.

Read More

The Evolution from SEO to SXO

In the digital marketing ecosystem, SXO strategy is a multi-faceted approach to ensuring your brand stays visible and relevant across all the platforms your audience uses to search. This means going beyond a foundation of traditional SEO to optimize for platforms like social media, marketplaces, forums and emerging tools like generative AI search and chatbots.

Read More

What the Possible TikTok Ban Means for Your Marketing Plan

The U.S. government’s proposed ban on TikTok, set to take effect on January 19, 2025, has sparked widespread concern among its 170 million monthly active users in the U.S. and the marketers who rely on it to connect with audiences. Here’s a breakdown of the situation, the possible outcomes, and what users and marketers should do to prepare.

Read More

The Importance of User Experience

No matter your comfort level talking about UX, there’s no denying that creating a good user experience is mission critical for any business. Positive UX helps define your customers’ journey through your site and builds loyalty and trust for your brand.

Read More

How the Google Antitrust Case Could Affect Your Marketing Budgets

Google has been declared a monopoly by a federal judge. Any brands that are heavily dependent on Google traffic should act now to start diversifying marketing and advertising efforts across platforms, to be less dependent on both organic and paid traffic and revenue from Google.

Read More

Rocket55 Boosts Web and AI Development Offerings Through Strategic Acquisition

For the first time in its more than 15-year history, Rocket55 is expanding its capabilities through an asset acquisition. With the additions of Pixelsmith and BaseIntel...

Read More