In the digital marketing ecosystem, SXO strategy is a multi-faceted approach to ensuring your brand stays visible and relevant across all the platforms your audience uses to search. This means going beyond a foundation of traditional SEO to optimize for platforms like social media, marketplaces, forums and emerging tools like generative AI search and chatbots.
The U.S. government’s proposed ban on TikTok, set to take effect on January 19, 2025, has sparked widespread concern among its 170 million monthly active users in the U.S. and the marketers who rely on it to connect with audiences. Here’s a breakdown of the situation, the possible outcomes, and what users and marketers should do to prepare.
You cannot achieve your goals until you know your goals. This might seem obvious, but it needs to be stated. Use our Strategic Growth Workbook...
Google has been declared a monopoly by a federal judge. Any brands that are heavily dependent on Google traffic should act now to start diversifying marketing and advertising efforts across platforms, to be less dependent on both organic and paid traffic and revenue from Google.
For the first time in its more than 15-year history, Rocket55 is expanding its capabilities through an asset acquisition. With the additions of Pixelsmith and BaseIntel...
You cannot achieve your goals until you know your goals. This might seem obvious, but it needs to be stated. Use our Strategic Growth Workbook...
What digital marketers aren’t telling you about your online ads. According to a report published by Global Industry Analysts, the worldwide market for digital advertising...