A Freewheeling Conversation About KPIs, Vanity Metrics and Leading Indicators
When it comes to marketing measurement, not all metrics are created equal. Some show progress. Some show promise. And some just show off.
Blog
Amazon Sponsored Advertising: How It’s Taking Over the SERP and PDPs
Visibility on Amazon isn’t won the way it used to be. Brands and sellers who don't adjust risk losing visibility and market share in an environment that only rewards those who plan and prepare wisely.
What I Learned as a UX Intern: Reflections on My First Six Months at Rocket55
Stepping into my first UX design role after graduate school has been an incredible learning experience. It's reshaped how I understand design—not just as something created for users, but as a collaborative process driven by research and teamwork to create meaningful digital experiences.
Relentless Curiosity: How Uncertainty Shapes Better Information Architecture
When my team at Rocket55 was asked to redesign a human-machine interface (HMI) for a robotic packaging system, we did what we always do with complex challenges: got curious. In this post, I want to share the framework that guided us through the project: seven questions that helped us turn curiosity into clarity and uncertainty into usability.
Do Scrappy (and Better) UX
When people think about user experience (UX) they often think about big research studies or highly polished design systems. And sure, there’s a time and place for that. But in our experience, some of the best user experience work happens when we stay flexible and scrappy.
What Google’s AI Mode Means for Your Marketing
Google announced at its annual I/O conference that “AI Mode” will be available to all U.S. users. This is a major announcement for not only Google to maintain its dominance in the search market, but a direct response to how AI has changed the way humans search online.
Amazon B2B Selling: A Game-Changer for Marketplace Sellers
Within Amazon's Seller Central portal, sellers gain access to specialized B2B tools that can help them engage corporate buyers, wholesalers and procurement managers. If you’re looking to scale your business beyond individual consumers, here’s how Amazon’s B2B features can help you succeed.
Build a Smarter Strategy: How Centralized Marketing Data and AI Drive Business Growth
In today’s digital landscape, businesses are inundated with marketing data from countless sources: Google Analytics, social media platforms, customer relationship management tools and more. While this information holds immense potential, it’s often scattered and siloed, making it difficult to extract meaningful insights.
Unlocking Amazon’s AI Evolution: Enhancing Listings for COSMO and Rufus
Amazon continues to push the boundaries of e-commerce with cutting-edge AI innovations. The latest additions — COSMO and Rufus — are changing the way products are discovered and purchased. To stay ahead, sellers need to understand how these AI features function and adapt their product listings accordingly.
How SMBs Can Leverage AI to Outmaneuver Larger Competitors
Enterprise companies, with their deep pockets, dedicated R&D teams and the infrastructure to integrate technology at scale – have long had access to artificial intelligence (AI) tech and tools. But now, according to Curtis Smith, President of Rocket55, it’s small and midsize businesses (SMBs) that have the real opportunity to harness AI’s power with agility and speed.