EcoWater – Water Filtration + Softeners
International B2B + B2C
EcoWater, a leading manufacturer of home water treatment appliances, engaged Rocket55 to help shift their go-to-market strategy from a distribution-based approach to a direct-to-consumer model.
Services Provided
- Amazon marketplace management
- Content Strategy and Writing
- Email & Marketing Automation
- Paid Advertising
- Search Experience Optimization
- Social Media Marketing
- UX Research & CRO
- Video Production
- Web design
490 K
Units sold online since 2019
921 %
Increase in organic traffic since 2020
15 X
Increase in eCommerce Revenue since 2019
The challenge
Limited Focus
Despite being the leading manufacturer of residential water softening and filtration solutions since 1925, EcoWater’s digital marketing received limited focus prior to working with the Rocket55 team.
Without a focus on digital marketing, EcoWater wasn’t able to expand their customer base through online channels, limiting their potential for growth. They only had longstanding relationships with retail and wholesale partners with limited internal experience with digital marketing management.
The Solution
Rocket55 branded, designed, and launched a new eCommerce website and overhauled their Amazon business.
Fueled by a multichannel digital marketing program, their eCommerce business grew more than 35x from 2017 to 2023.
Rocket55 put together a strategic plan for EcoWater, becoming their advisor across all digital platforms and continuing to expand their
reach into new areas to drive revenue.
The strategic plan included:
- Designed and launched a B2C website which immediately led to a record month in total revenue
- Grew their formerly struggling Amazon business by 8x over one year
- Implemented SEO strategy and paid marketing campaigns across direct to-consumer, dealer and retail channels
- Developed an award-winning video project
An example of an expanded digital platform is Rocket55’s development of EcoWater and its understanding of its consumer audiences. Rocket55 created an audience-centric website to maximize engagement and conversion.
- Created DIY installation videos
- Added shoppable cards
- Created and filled their learning center with engaging content
We wanted to set out and find an agency partner, someone that could really help us in all aspects of eCommerce. We looked at Rocket55 and three other agencies, and we set up a set of standards we wanted to meet. We met with each and interviewed them and, over time, chose Rocket55.
They seemed to have the best array of digital talent; more digital natives than the rest. They aren’t just an agency that bolted digital onto a traditional marketing agency, but grew organically from the ground up digitally. It’s baked into their DNA.
