Gorilla — Outdoor Tools and Gear
B2C
Gorilla — a designer and manufacturer of robust, durable ladders and other outdoor gear— knew they had a great story to tell. They just needed help telling it. With a goal to showcase their products’ excellence, build a vibrant community and enhance brand visibility, Gorilla sought a comprehensive social media makeover.
Services Provided
- Social Media Marketing
1813
New Instagram followers in 12 Months
54 K
Average video plays per post
30 %
Decrease in cost-per-click
The challenge
A case of inconsistent brand identity
Gorilla’s platforms were missing a cohesive organic strategy and failed to capture the essence of their brand and products. With separate profiles for each product category, their brand identity felt fragmented and was missing an opportunity to portray a more holistic, consistent identity. Boosted posts lacked a strategic approach, failing to resonate with their target audience effectively. Moreover, their organic content lacked the punch needed to engage their community and attract new followers.
The Solution
Laddering up to a revamped strategy
We devised a multi-faceted solution to revamp Gorilla’s social media presence. First, to streamline operations and establish a stronger brand presence, we consolidated multiple social accounts into a single, cohesive profile for each platform.
Next we crafted a strategic mix of organic and boosted content aimed at showcasing the things that made them unique. Influencer marketing became a cornerstone, fostering authentic connections with key influencers in Gorilla’s niche.
User-generated content (UGC) demonstrated real-life product usage
How did we help their UGC succeed?
- Creating detailed messaging guidelines to help align creators with Gorilla’s goals while remaining creative
- Restructuring of boosted post strategy to target and prioritize UGC and influencer content
- Developing real, authentic connections with influencers that were already familiar with Gorilla products
- Utilizing strategic giveaways further bolstered engagement, offering insights into user preferences and product usage
By transitioning to consolidated social accounts and focusing on genuine connection and content, Gorilla simplified its online presence, facilitating better brand representation and user engagement.
The Results
Social storytelling sells
From May 2022 to the present day, Gorilla’s Instagram following witnessed a 19% growth, reaching 12,043 followers. In 2023 alone, Gorilla was able to establish 36 influential collaborations, generating a staggering 1,631,905 video plays on influencer content. Notably, this translated to an average of 54,397 plays per post, indicative of the content’s resonance with the target audience.
Our efforts led to a significant reduction in cost-per-click by 30% and cost-per-impression by 52%, showcasing the enhanced efficiency of Gorilla’s social media campaigns as they continue to position themselves for sustained growth and continued success.
