Wagner SprayTech Paint Guns
B2C
Wagner SprayTech has been a leading provider of innovative, high-quality painting solutions for the last 50+ years. They’re a company that makes painting — both large and small scale — easier for everyone including DIYers, manufacturers and professionals. Together we’ve worked to build their digital presence in order to increase the number of people walking into stores and asking for their products.
Services Provided
- Analytics
- Paid Advertising
- Social Media Marketing
136 K
Store visits
4 %
Decrease in cost-per-click
10 %
Improvement in click-through-rate
The challenge
Turning digital traffic into real-life action
When they came to us, one of Wagner SprayTech’s most pressing challenges was effectively supporting retail partners that stocked their products — retail giants like The HomeDepot, Lowe’s and Ace Hardware. Their products aren’t sold online, but they had an online presence to help steer customers to retail locations near them.
The challenge wasn’t just driving qualified traffic to their site and providing location information, but additionally: how do we accurately measure the impact of web pages in driving offline sales and how can we pivot their digital strategy to drive even more foot traffic?
The Solution
Transforming views into visits
First things first, we addressed foot traffic challenges by developing a paid media campaign across search, display, and social to drive users to retail partner locations.
Paid media was only the beginning. It was a huge challenge to track and attribute in-store sales to paid ads. How could we prove that people were visiting stores thanks to the ads?
Sometimes all it takes is a little bit of strategic wizardry
Our expert team leveraged advanced Google analytics tools to connect the time a user clicked or saw an ad to their next store visit.
The Results
Laying a foundation for future successes
Our work together in 2023 was about establishing a baseline for digital marketing. By using paid media to proactively build brand awareness, we’re building a foundation for future successes.
We drove 136K total store visits in 2023 from our paid search strategy with the average cost-per-click improving by 4% and the click-through-rate improving by 105% compared to the previous year.
