Search Experience Optimization (SXO) is Rocket55’s new approach to reaching your audiences where they live. By creating the content they’re seeking and ensuring it’s found by searchers, regardless of what search platform they’re using – including AI chatbots, social media and more.

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Why SXO Now

For decades Rocket 55 has been laser-focused on getting our client’s sites to rank on Google’s Search Engine Result Pages (SERPs). And for good reason: Google has historically owned the lion’s share of online searching.

The rise of AI, Google’s prioritization of paid results, and an increasingly fractious internet have threatened the dominance of Google. It’s only a matter of time before searchers start wondering “is this really the best place to find an answer to my question?”

That’s where SXO comes in. How can you ensure your business is ready for the change in search behavior?

Go Beyond SEO with an SXO Agency

SXO pushes beyond Google for opportunity. What makes SXO different is that its mission is to improve your brand’s visibility across search platforms whether it’s through TikTok, Instagram, marketplaces, forums, and most importantly generative AI tools.

SXO still incorporates the foundational elements of good SEO, but we can’t ignore the other platforms your audience turns to when they need help, inspiration or a solution. That’s why SXO includes Artificial Intelligence Optimization (AIO), Social Search Optimization (SSO), Amazon SEO and more.

What’s included in SXO?

SXO isn’t a replacement for SEO, it’s an expansion of it. Depending on your audience – who they are, where they search and what they search for – we’ll recommend an SXO strategy that combines a variety of tactics to help you attract and convert the right people.

  • SEO

    Capture users who rely on traditional search engines to find the information they need. This can be especially useful for localized search.

  • Artificial Intelligence Optimization (AIO)

    Influence the output of LLM-based Generative Experience systems like Gemini, ChatGPT or Perplexity AI. Great for answering the common questions your audience has.

  • Social Search

    Increase your search visibility on social platforms by identifying search topics and themes, and creating content that matches what your target audience is looking for. Perfect for specific audiences who put their trust in social capital.

Questions to Ask Your Current SEO Agency About the Future of Search

If you’ve read the above and you’re wondering how it applies to your current SEO work, here are a few things you might want to ask your SEO agency:

  1. Do you have a plan for incorporating our SEO efforts into our social media strategy?
  2. Is TikTok a search engine? Why or why not? How about YouTube? Instagram?
  3. What are we doing related to AI? Are we making efforts to get our brand represented inside ChatGPT, Google’s AI Overviews, and other AI experiences?
  4. What do you think SEO will look like 5 years from now? And how futureproof is our SEO strategy?
  5. How does UX relate to SEO? Why is UX important for our website and what should we do about it?
  6. What is the difference between search engine optimization and search experience optimization?

Dissatisfied with the answers your SEO agency gave you? Or wondering what we could do for you? Rocket55 is ready to talk with you about SXO and the future of search.

Take Back Your Traffic

If revenue is down, your website traffic is stagnating or declining, if your referrals from organic traffic are tanking or if content that once ranked and drove qualified traffic isn’t — it’s a good time to consider an agency to implement your SXO strategy.

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